The genies of Verne Harnish, author of Scaling Up, is that he has simply said that any major decsion in growing a business
falls uuder one of four decisions.
- People– with regard to attracting, hiring, managing and rewarding them . So they are ahppy in your employ. He asks a very powerful question : Would you rehire ( enthusiastically ) them tomorrow?
- Strategy– a very complex area which for 100 years kept conversations going and industries being formed to address this area. But Verne believes that if you can explain your strategy with one orf=d, or maximum, one phrase then y0u don’t have one.
- Execution – this is the delivery and distribution of your goods and services. Whilst Starategy addresses the t op line of revenue, execution addresses the net profit at the end. And asks the question, is you company running with out drama. seeking effective execution day in day out.
- Cash– Verne has a simple statement which show the importance on this precious resource. Don’t run out of it!
